Burek Olimpija responded to the abolition of the Croatian kuna by opening Burekuna, the first and only exchange in the world where people could exchange kuna for burek. The move resonated on social networks, generated a lot of enthusiasm among users and achieved a viral effect and unpaid coverage by the Slovenian media. The campaign manifested itself in significantly increased visits to Burek Olimpija branches. RESULTS: - 5000+ impressions - 2000+ shares - 400.000+ organic reach - 10+ unpaid media coverage - 29.870 Croatian Kunas collected