Thailand's bus system was created without the universal design method, creating barriers for visually impaired individuals to access public transportation. In light of this issue, FWD, a life insurance brand committed to enabling everyone to enjoy life to the fullest, has developed an innovative sound system that can be heard clearly and comfortably, even amidst the noisy urban traffic, thus enhancing the travel experience for visually impaired passengers. Furthermore, the accompanying song has been adapted from the brand's signature sonic sound, allowing consumers to tangibly experience the brand’s vision through this audio design.