Ah, Mother’s Day. That annual ode to the unsung heroes who mastered the art of love, discipline, and, let’s face it, some questionable fashion choices for us. But hey, who doesn’t have a childhood pic that could launch a thousand laughs? In this Mother’s Day campaign for Abed Tahan, one of the leading retailers in Lebanon for all things electronic and homey, we’re flipping the script from sappy to snappy, from sentimental to side-splitting. Picture this: You, a pint-sized rebel, glaring at a plate of greens like it’s the enemy’s battle flag. Your dear mama, determined to make you a veggie virtuoso, even if it meant war at the dinner table. Fast forward to today, and you’re eyeing that sleek air fryer like it’s a culinary superhero, ready to rescue you from veggie vendetta's past. Or perhaps you recall the infamous iron incident, where your school shirt bore the battle scars of a misguided ironing session. But Mom, ever resourceful, declared it a fashion statement and sent you off to face the day. Now, it’s payback time with a deluxe steamer, ensuring her garments are always runway-ready, sans scorch marks. And let’s not forget those DIY hairdos that could rival Picasso’s abstract phase. Bless her heart, she wielded that curling iron like a magic wand, transforming chaos into coifs with love as her secret ingredient. Now, it’s your turn to gift her the latest in hair wizardry, so she can rock those curls like a boss, no homemade disasters in sight. Three visuals, three nods to Mom’s enduring love and our journey from reluctant recipients to grateful givers. Abed Tahan’s offerings take center stage, weaving seamlessly into our nostalgic narrative, reminding us that behind every awkward childhood moment lies a mother’s unwavering devotion and a treasure trove of memories worth celebrating. So here’s to the moms who taught us to eat our greens, rock our wrinkles, and laugh at life’s little ironies. This Mother’s Day, let’s raise a toast to the real MVPs and the retailers who help us say ‘Thanks, Mom’ in style. And thanks to our client for letting us make this Mother’s Day a little less vanilla and a whole lot more vibrant.