Cinego is a Hungarian streaming platform whose purpose is popularizing film art in the country. To gain more subscribers without the large budget of major streaming services like Netflix, they needed a campaign that makes them famous as the go-to place for quality movies. In 2020, the world-renowned University of Theater and Film Arts (SZFE) made news at home and around the globe. The ruling party, Fidesz, passed a law that allowed them to take over the university leadership, pushing their ideology on the curriculum, and loyal followers into the faculties. Despite protests from people on the streets and luminaries like Cate Blanchett, Salman Rushdie and Sir Ian McKellen online, the government seized the institution. The teachers quit and founded the Freeszfe association with the mission to raise the next generation of free-thinking filmmakers. But they struggled to find financial supporters with people fearing blowback from the government. Film school classes hidden in a streaming service. Cinego placed the film art lectures of Freeszfe professors under movies as an audio track, giving the former teachers of SZFE a new, virtual campus to replace the one that was taken from them. The Impossible Film School was seamlessly integrated into Cinego's platform, accessible through the language menu—a function that film enthusiasts often use to personalize their viewing experience. By turning the streaming service into a platform for the future of the Hungarian film industry, The Impossible Film School transforms the everyday viewing experience into meaningful activism. Through the lectures, people gain a deeper understanding of the films they love, and also the values the brand stands for.