White Square | Белый Квадрат

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Name

Magnolia - The Greatness of a Moment

Advertised product

Magnolia Cachaça

idea

This poster is part of Magnolia's communication strategy, intended for distribution at point of sales. It leverages the brand's design assets to create a unique poster that not only promotes Magnolia but also enhances the decor of the stores. About Cachaça Cachaça is the most consumed distilled beverage in Brazil. It has been an integral part of Brazilian culture, economy, and even politics for 500 years. About Magnolia Many cachaça brands commonly depict female figures in submissive positions on their labels. In this context, the woman's figure metaphorically serves the purpose of enticing and seducing the consumer. Magnolia Cachaça breaks away from this paradigm. It is a product with a feminine name and graphic identity, where the strength, personality, and empowerment of the black Brazilian woman are celebrated within its branding.