MTS Tvoy Business is a service for entrepreneurs and small and medium-sized businesses, helping to easily service the business MTS Tvoy Business supports young entrepreneurs from various fields, including independent designers who need help to bring their creations to market and organize effective promotion. Often the most talented designers cannot enter the market immediately because they lack marketing and media support, but most importantly, all the storefronts of shopping centers are simply occupied by big brands. To help the new generation of designers, we teamed up with The Blueprint, the main media outlet for contemporary Russian fashion. We were inspired by the architecture of some shopping centers in St. Petersburg and Moscow, which are located in historical buildings with statues. We decided to make the models of our collection, to be as visible as possible where people are used to buying clothes. But at the same time to make it an interesting experience for the audience and relevant for the young brands themselves. Through AR technology, we arranged for the collection to be shown on statues in shopping centers, right under the noses of big brands. You could buy your favorite bow immediately on a special website. Very quickly the collection was sold out. The names of young designers became known to a wider range of customers. We did not change their shopping habits, but combined the most convenient of offline and online. Young designers not only got placement alongside big brands on the most popular platforms, but also managed to grab all the attention on foreign territory.