Milka, symbolizing tenderness, enhanced the heartwarming moments for those celebrating Nauryz and traveling to reunite with their families. Brand provided lilac meeting signs and Milka chocolate tablets to everyone arriving to greet and pick up their loved ones. Those who shared its sign messages in IG-stories and marked the brand page - got a chance to win one of 20 festive shoppers filled with Milka tablet for the whole family. Activation were held during Nauryz holiday week from 20-26 March in two biggest airports of Kazakhstan - in Almaty & Astana cities.