White Square | Белый Квадрат



Northern Lights

Advertised product

film festival


Every year, tens of thousands of new films and names emerge, making it difficult to navigate. For the past decade, the "Northern Lights" Film Festival has been helping both audiences and creators find their place and be heard in the vast and dark space of festival cinema. For the tenth anniversary of the festival we've developed a new brand identity inspired by the image of northern lights, compasses, and coordinates, guiding through the world of film festivals and cultural trends. We provided the full pack of materials that reveal the brand's essense, values and mission: - art concept - symbol - logo - key art visuals - visual system and guidelines (coordinates that set transparent and functional code system for films, creators and categories) - merchandise and collateral materials for key touchpoints