The "Bulbash" LLC decided to expand its product portfolio by launching a limited line of Trollmeister bitters in traditional and black currant formats. In this category, many products share a similar design, which necessitates a distinct approach to communicate the main touchpoints, ensuring that the audience grasps the character and taste profile of the drink without drawing comparisons to Jagermeister. In the design of the Trollmeister packaging, we combined detailed unique illustrations with a more modern and minimalist style, avoiding the dominance of the Gothic font and traditional rustic hunting elements for the category. The rounded composition and a tiny mascot character create a more welcoming and friendly atmosphere.