For fourteen years now, Ostrovok has been one of the leading online travel services in Russia. With the departure of foreign companies, a true battle for dominance began in the industry. But we've got something our competitors don't. As true travel enthusiasts, we know that travelling encourages people to experience life to the fullest. We call this feeling of happiness and fulfillment the “O!-moment” This concept became the cornerstone of our new identity. Ostrovok became vivid. Optimistic. Round. Even rounder. Rounder-er! Now, we use the letter O in our pattern designs, as emphasis for the “O!-Moments”, in dynamic branding, in taglines, and as the core of our photo style. The “O!-moments” come to life digitally and physically, sparking emotions in anyone who is passionate about travel. Now they definitely know — their vacation starts with O!