![](https://whitesquare-festival.com/storage/app/uploads/public/664/5af/abf/6645afabf2d2d829804947.png)
idea
The campaign stood out by strategically aligning the brand with the lifestyle and values of young adults. By focusing on key moments, Orbit integrated into the lives of its target audience, ensuring that the brand was chosen as part of their daily lives. This relevance is crucial for creating a strong brand identity that consumers can relate to and want to be a part of.