On Valentine’s Day, we shifted our focus from the lovestruck towards the lonely to create 'Abandoned': a song spotlighting lone supermarket products misplaced on shelves. Collaborating with Papi Hans, Bulgaria’s renowned pop star known for his love songs, we crafted the lyrics and a simple C major chord progression. Georgi Kostadinov, a Voice of Bulgaria finalist who narrowly missed stardom, lent his emotive vocals. The music video premiered on TV and social media, launching an integrated campaign. Together, we aimed to bring solace to the abandoned, creating a poignant reminder of connection amidst the commercial clamor of Valentine’s Day.