White Square | Белый Квадрат

Entries

Name

Cube in Digital Worlds

Advertised product

MTS

idea

Project goal for us was creating a brand video for social networks is an ingenious and ambitious project that will build up the knowledge about the new MTS ecosystem symbol, the cube. The video should reflect the brand essence: high technological effectiveness, innovativeness, expertise, and of course, ecosystem. We chose a unique approach to creating the video, together with the Mosaic agency, and asked 28 artists from all over the world to show their vision of MTS in a 4-second fragment of the video. The new brand symbol moves through various fantastic digital worlds and finally reaches MTS - a modern technological ecosystem. The cube shows up in a new and unique image in each scene representing the symbolism closely aligned with the brand, right as the artist saw it.