This is the first social advertisement for the fund for the elderly created in the language of ... youth. The most unexpected social mockumentary video of 2024 was shot by the director of trendy music videos. It weaves together the documentary truth about the life pain of young people and the wise vision of the situation of the elderly. Thus, the video promotes volunteering as an antidepressant for young people. For the first time, the social project was shot in the style of modern youth brands - mixing genres, film, digital, clip thinking and documented insights. The director of photography selected 16mm film for this project to craft the perfect blend of Gen-Z sensibility but viewed through a retro lens. She utilized natural and subtle camera movements to keep the camera unobtrusive, making the viewers feel as though they're observing real-life scenes. This also works as a dramatic contrast to the digitally-shot inserts which are used to emphasize the emotions of the characters. The cinematography represents the calmness that the support of the elderly can bring to the stressful lives of the young.