Before Find N2 Flip launch OPPO had a very weak position with low purchase consideration in Russia. We needed to fully build not only knowledge, but also a right perception of the brand as an advanced and inspiring leader in technology and innovation. While we were planning the campaign, we were inspired by the philosophy of the OPPO brand and the innovative folding shape of the flagship model Find N2 Flip. And decided to turn the smartphone into an original box for a wedding ring. To make the campaign go viral, we used Find N2 Flip to make a proposal to Olga Buzova – the most-known unmarried girl in Russia – on the filming set of the TNT TV project “Stars in Africa” With a limited budget for promotion, we turned to the channels that are most relevant to our audience, where they follow the news on trends: the teaser was launched in lifestyle media and social networks, including the accounts of Olga herself. A few days later, when the sensation spread across media and public pages, the intrigue reached its peak, the secret of the marriage proposal was completely revealed in the TNT community in VK social network. A branded video with a true story behind the proposal to Olga Buzova appeared in social networks and in video platforms. Additional reach in social media was provided by influencers - famous participants of “Stars in Africa”. The results exceeded all our expectations. In 2 weeks of the campaign the brand rose to the 7th place among all smartphone manufacturers in the Russian market in terms of consideration to purchase. Word-of-mouth effect generated more than 43 million total reach with a limited promo budget (exceeding the target by 1.4 times). And sales of OPPO smartphones in Russia immediately increased after the campaign - by more than 1.5 times compared to last year.