LOOZ & JOOZ is embracing a youthful vibe and speaking directly to the younger crowd by adopting the new moniker, L&J. This concise and catchy abbreviation is designed to make the brand more memorable and appealing in the marketplace, attracting new customers while honoring its heritage. Reflecting its cheerful and vibrant identity, LOOZ & JOOZ's dynamic strategy and vivid colors are aimed at capturing the attention of a new generation. This approach showcases the brand’s true value and commitment to delivering “Spot-on happiness!”