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UserGate. Cybersecurity as solving a puzzle

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The merch concept for two branches of the software developer UserGate.


UserGate is a Russian developer of cybersecurity software for businesses. Everyone, who works in the field of cybersecurity, is like the detective, solving a case, catching each and every clue in their investigation. Therefore main concept of the merch became "code investigation". Inspired by the detective aesthetics and newspaper headlines, we created unique multi-level puzzles that were visualized on the merch and linked to the web-site to enhance the detective game. So a person who finds the encrypted word on the merchandise could enter it on the UserGate website and receive a prize. This is how we created merch in a phygital format.