Women in sports face discrimination, especially in Kazakhstan's patriarchal society. As a result, fewer and fewer girls want to pursue career in sports. Frequently, relatives and friends try to talk girls out of sports career, since it is believed that sports is not a job for a woman. As part of the Kotex “She Can!” campaign, we began a dialogue about strong girls who faced all the mentioned problems in sports, but despite this became champions. Popular in the country podcast invited girls from “Biik” football club, who are multiple champions of Kazakhstan, occupying 16th place in the UEFA Cup. To stir up interest for the podcast, we created a teaser video with a famous MMA fighter on day before his fight, so that the male audience would pay attention to what female athletes face on the way to their success.