A revered sports establishment and one of the world leaders in sports activities originating from Islamic countries, the Islamic Solidarity Sports Association (ISSA) was founded in 1985 to serve the needs of the OIC member countries in all aspects of sports activities and currently represents 54 NCO members. The ISSA exploits all of its potential to continue achieving success and portray a vivid image of Islamic unity, solidarity, and fraternity among our youth reserving a prominent place on the world stage of sports and among international organizations. The company was elected to create an elevated brand identity for the ISSA to ensure that its visual representation connects with its core Islamic values and its modern approach to achieving a vision of peace, solidarity, and global union through sports. The new identity embraces the harmonic union of traditional Islamic values and the vitality of modern expression creating a portrait of dynamic rapport. The accompanying logo identity relies on two main pillars, the first being the form of an emblem translated as a square shape as physiologically the square represents discipline, strength, courage, security, and reliability, and the second is the lettering and scripting bound within the square being amongst the most prominent ways of art and expression that were dominantly used as part of Islamic communication practices. The logo portrays a harmonious movement through the integration of Arabic lettering and lining formats within the solid and unified form of the square. The harmonious display of diverse letters represents the strong foundation upon which ISSA is built. Integral and strategic research to determine the color compass for the identity lead the team to curate a palette of vibrant colors accompanied by the primary green color; it’s a deliberate approach to attract attention, convey energy, and create emotional connections with the audience, all of which are important in the competitive and dynamic world of sports. The focal challenge when developing the full scope of visual identity and representation was to ensure the relation to the brand’s purpose is clear and direct, and eliminate complexity while introducing adaptability and synergy across the branding system. Another challenge the team tackled from the start was creating a brand expression that resonates and works equally across both English and Arabic, being the two main language communicators across the brand. As part of the strategic approach of re-branding ISSA, the team focuses on the human capital as the center of the branding system which synchronizes with movement and fluidity that is easily adaptable and integrable. A grid system has been developed as a solution for maintaining brand consistency while providing the flexibility needed for various applications. It illustrates the power of a well-conceived visual system in adapting to the dynamic nature of brand representation across different platforms. By ensuring brand consistency, harmony, and systemization, ISSA can strengthen its brand presence, foster a sense of unity among its community, and enhance its visibility and appeal to a broader audience. The new identity allowed the ISSA brand to steer away from full reliance on the logo, and transform from a one-dimensional approach to a more dynamic vibrant, and powerful brand that aligns with growth and expansion.