GERARNYA is a new neo-bistro restaurant from restaurateur Denis Ivanov and actor Gerard Depardieu, present a blend of French and Russian cuisine in a historic mansion of the early 20th century. Task To create a visual identity for the project, which, on the one hand, will become the backdrop for the bright interior of the restaurant, on the other, will fit into the architecture of the historical mansion and show the “face” of the iconic partnership with the famous French actor. Solution We take the style of French caricatures as a basis to create the face and, at the same time, the mascot of the new restaurant - the illustrative Gerard, who brightly and emotionally invites you to taste dishes and drinks. Gerard himself supported the idea - after all, he himself loves to draw and appreciates good humor. Combining the “serious” classic logo font with expressive illustrations, we get the right combination of sophisticated with light and casual.