There has appeared a new brand in the pet food category, which offered a unique product format with the ability to freely and optionally combine shapes, flavors and toppings enriched with essential nutrients for animals. This will help pet parents themselves to create the perfect food from different elements, based on the unique characteristics of their pets. Our team has developed the brand essence “the philosophy of unique” and used a fresh and bright visual-verbal language to reveal it. Starting with the name, packaging design with the 3D and AI character elaboration. Ending with the supplementary communications.