Skillbox is the largest online educational platform with a wide variety of professions. And the most important thing in education is the skills that a graduate gets at the exit. Therefore, we decided that the best advertisement for Skillbox is the success of our students. We have launched an advertising campaign from the Skillbox student portfolio. So that they can find interesting projects, and employers can get cool people into the team. We have placed outdoor advertisements with students' works at business centers in Moscow and St. Petersburg - right in front of potential employers! Each banner worked in a single copywriting frame, and the QR code led to a page with all the author's works and contacts. This is how we helped employers learn about cool specialists and drew attention to Skillbox as a source of valuable personnel with real cases.