The logo consists of a minimalistic typography with a yellow-green bubble integrated into the letter “o”. This small but important “detail” of the construction level, an indispensable tool in renovations, became the main style-forming element in the identity. The bubble is amorphous, it can change shape, stretch to fit the content, be an icon or a plate, adapting the design to different tasks, sites, media. The basic black and lime color scheme, complemented by four contrasting colors, breaks out of the category where strict black and white or restrained tones prevail.