White Square | Белый Квадрат

Entries

Name

The Air Drummer

Advertised product

Robinson Salesation

idea

Everyone has what they wish, but one who has a discount sticker gets what they want. Robinson, Thailand’s top department store has launched its annual ‘Robinson Salesation’ sale, which allows you to choose whichever items you want to discount by just putting stickers on and getting the price off. To promote this campaign, Nawapol Thamrongrattanarit, Thailand notable director has collaborated with us to create this amusing commercial called The Air Drummer. The film spot wants to encourage Thai people to “Discount for what you love most.” Film synopsis: Everyday, a girl practices drum even though she has no drum to play with. She practices as a routine. Finally, her mom notices. As a mother, she suddenly runs to Robinson with a 90% discount sticker in her hand. However, there was an unexpected turn of events.