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S7 Priority. Friendship is a thousand miles long

Advertised product

S7 Priority, an S7 Airlines loyalty program that has become a separate product over 15 years featuring its own large ecosystem and millions of members.

idea

What is friendship’s unit of measurement? Years spent and events experienced together. Thousands of miles we are ready to travel to meet our loved ones and friends. The anniversary event became a venue that gathered all friends of S7 Priority under the same roof, no matter how many miles they earned. The creation the visual concept of the event was inspired by the aesthetics of a night flight. It featured those flickering lights that create a magical state when the plane is coming in for landing with the fiery lace of blocks and roads promising meeting those from whom you have long been separated soon when returning home or new impressions when flying somewhere for the first time.