PRODUCT An advertising campaign for a new line of nasal rinsing products AQUANAZAL, the key advantage of which is real natural Altai mineral water in its composition. TARGET The main purpose of the message was to introduce the geographical location of the AQUANAZAL product and to emphasize its natural component as much as possible. SOLUTION The print is based on a clever combination of landscape views of Altai and the product itself - the AQUANAZAL bottle. While this decision, we get maximum emphasy of the naturalness of the product and clearly demonstrate that it literally contains all the power and freshness of Altai.