White Square | Белый Квадрат

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Name

Driven by dreams

Advertised product

Automotives

idea

Creating the 75th anniversary celebration film for Porsche Lebanon was a big challenge for us. So we focused on showing the story of Lebanon in only one minute, driven by dreams through Porsche’s point of view. The concept unfolds as a poignant narrative, beginning in 1948, an era marked by prosperity and joy. The emphasis on cruising, discovering, singing, and celebrating paints a vivid picture of a vibrant period of Lebanon filled with dreams and love. The mention of taking "roads untraveled" and visiting "places unseen" symbolizes a sense of adventure and the willingness to embrace the unknown. However, the narrative takes a sudden turn, introducing a moment of rupture—a day when everything in Lebanon (highlighting the civil war) abruptly stopped. Our dreams shattered, the world collapsed, and a sense of separation permeated. This dramatic shift introduces several acts of resilience and enduring love in the face of adversity. We endured, fought and struggled but never left. We overcame all the hardships and when we met again, we promised ourselves that with every sunrise, we will dream of a new journey. A journey across Lebanon… The subsequent events highlight the enduring spirit, emphasizing the commitment to each other despite the obstacles. We overcame it through strength and determination, surpassing all challenges without giving up. Our national resilience sets the stage for a powerful reunion. A reunion after a period of separation. The promise made upon reuniting holds an authentic commitment to envisioning a brighter future together. We end our story by promising ourselves that with every sunrise we will dream of a new journey, a journey across Lebanon… And this dream has just begun, leaving the audience with a sense of anticipation and positivity. The idea is considering both Lebanon and Porsche as a wonderful, dreamy and ongoing journey. The concept serves as a testament to the enduring power of love, resilience, and the belief in new beginnings, creating a narrative that resonates emotionally with Lebanese people.