Subbota (en. Saturday) Theatre is beloved by St. Petersburg citizens for its cozy atmosphere, lack of pathos and original performances like a horror based on Dostoevsky’s novel or an immersive play. New theater’s identity consists of collage graphics, thematic silhouettes, stickers and patterns. In the logo we maintained the sun “caught” in umbrella – the symbol which is well-known among theater-goers in Saint Petersburg. Each letter of the new corporate font has its own character. Despite the diversity of graphic identity elements, they all build one composed puzzle which shows the variety and wealth of the theater’s inner world.