Splinker is a new product that aims to make a shift in the sponsorship category, change the communication and partnership culture in major sports, so that brands see athletes primarily as individuals, not billboards and money. The name, identity and brand strategy, they all say the same thing — after all, there are people behind the brands and behind the athletes. We tried to avoid the common "cold" style often associated with sports services. On the сontrary, we made the design warmer and more human. The visual style is based on lines found on any sports field, in the pool or on the court. The logo was created using a unique industrial-style font: sans serif, with contrasting shapes and characteristic proportions of strokes and letterforms. The photo style gave the app a human touch to a certain extent.