Faberlic d'Aventures is a men's shower gel that gently cleanses the skin. When a man takes a shower with the gel, the music style of his songs (and we all sing in the shower, right?) changes. From guitar rock with rough vocals, he suddenly comes to a gentle romance. And a man's skin sings so tenderly (because it becomes tender itself). The metamorphosis from "Highway to Hell" to "Love Me Tender" takes place just during one shower. Faberlic's male audience was not left indifferent and is ready to update its playlist for taking a shower with Vent d'Aventures, and the brand itself is ready for sales growth by 3–5%