What should ordinary bread be like? Delicious and fresh! That’s the expectation, there is no need to complicate anything. That's why in our design strategy, we embraced simplicity and ensured that anyone could easily understand and recognize the product. Just bread. Just a letter that represents its SKU. Just a color for each bread variety. As simple and convenient as possible. This approach not only made our brand distinctive but also simplified the shopping experience for consumers. If you need Darnitsky bread, spotting a brown package with the bold letter D on a store shelf is almost effortless. The same applies to every SKU. Simple, clear, minimalistic and stylish. This approach allowed the brand to stand out against the background of a huge number of similar competitors.