Leather goods have carved out a niche in luxury corporate gifting. However, not every average gift company is up to the task of meeting the growing demand. To answer the needs of the clients in unique corporate gifts that are both trendy and timeless, we created the Holdmark house brand. The name is a coined word that combines “hold” and “mark” - the Russian word for “brand”. After all, it is a brand that offers luxury gifts that are both practical and functional. A brand that you can literally hold in your hands every day. Leather goods that you can hold on to. Ones that help you hold up your head. For our house brand, we came up with a concept, positioning, name, slogan, visual identity and packaging solutions.