The 'White Suits Girls' campaign powerfully replaced the traditional white wedding dress with a white judo uniform (judogi) as a symbol of empowerment, targeting young girls at risk of early marriages in Azerbaijan. The campaign's creative twist was to show a short film where a father, initially considering an early marriage for his daughter, surprises her with the white judogi instead. This impactful idea resonated widely, inspired girls to join judo, and led to remarkable results, doubling the number of participants within a month. The campaign symbolized freedom, aspiration, and the prevention of early marriages.