Yachting seems like an impossible dream to many. On the one hand, beautiful photos from regattas are so mesmerizing that there is a desire to jump on board a yacht. On the other hand, the visual style of most yacht business players has been conservative for a very long time, which did not help to attract a new audience. It is unclear where to go, whether it is realistic for a nonprofessional to sail a yacht from Moscow to the shores of Turkey and how enviable the fate of yachtsmen is.