The identity of the Sreda festival is literal. Every day we see the very environment around us. Not a glam and unfiltered virtual life in social networks, not non-existent and abstractly divorced from life in design and photo publications, but such an everyday, ordinary environment. The purpose of the festival is to create a comfortable environment for people to live in Russia. And this environment became the main character of the identity. Every day we photograph the world around us, these photoshopped photos and short videos are put into layouts and best of all illustrate that the Wednesday festival is designed to change and improve the environment. This is the manifesto style, the dialogue style, the recursion style. This is our environment. There are a lot of things around that can and should be improved. But let's be honest, we love this environment and this.