Scandinavian pub FJORD is known for its tinctures and liqueurs made from wild berries and herbs. The bartenders gather the ingredients for them in the wild forests of the Subpolar Urals. Therefore, the pub decided to draw attention to the problem of forest fires and prepared a tincture on burnt forests to convey the following message: if you do not protect the forest, everyone will have to drink such drinks only in the near future.