White Square | Белый Квадрат

Entries

Name

Meet Lay's in Kazakh Style!

Advertised product

Lay's Beshbarmak

idea

The modern Kazakh youth culture can be described in one word - STYLE, KZ style is a synergy of global trends and elements of traditional culture. In order to show consumers that we understand them and to help them become involved with the trend, Lay’s will become the ambassador of this culture.