White Square | Белый Квадрат

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Name

Meet Lay's in Kazakh Style!

Advertised product

Lay's Beshbarmak

idea

The modern Kazakh youth culture can be described in one word: STYLE. The KZ style is a synergy of global trends and elements of traditional culture. With the help of an Artificial Intelligence App we combined traditional Kazakh pattern with street art aesthetic. Based on the resulting pattern, we have created a unique capsule collection of merch: NEIRO NOMAD. AI-GENERATED COLLECTION BY LAY'S.