White Square | Белый Квадрат



Hope Couture

Advertised product

Veteran Shelter/ Charity


To raise awareness of the issue of homeless veterans we took the one thing that keeps soldiers unnoticed and transformed it to shine a light on them. We created Hope Couture: a line of camouflage streetwear inspired by the unforgiving streets of Ireland. Together with Ireland’s top streetwear designer we created 3 unique patterns, each drawing inspiration from real locations where homeless veterans have slept. A new way of collecting donations was created by designing modern digital camouflage patterns around QR codes. An innovative design process that made donating accessible to anyone with a smartphone.