White Square | Белый Квадрат



The Cleft Choir

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“The Cleft Choir”. A joyful uplifting campaign to drive fundraising efforts by helping Thais see what healthy mouth can achieve.

We formed a unique choir made of children who had received proper cleft surgery to seek donations to help their cleft-affected friends.
They performed a special version of Thailand's all-time mega-hit love song “You’re my breath” to convey a message of love from cleft children.
We re-arrange this iconic song into new version, without any instruments, by using only their voices and their fresh breath.
This was led by Thailand’s most popular music composer Boyd Kosiyabong and his team.
We invited viewers to donate and join the choir, by scanning QR code on the Listerine pack to sing along with the cleft choir in the music video.