He serves as the CEO and founder of the communications agency April and Managing Director at TWIGA INTERACTIVE. A graduate of LMSU with a degree in Political Science, specializing in Political Management, he has been active in the digital industry since 2012. In 2014, he established the agency April, which he currently leads.

He is recognized as an expert in communications and digital management and holds an A+ certification as an SMM specialist from the RAEC. Furthermore, he is a member of the expert council for the Silver Mercury and E+ Awards (ex-Effie) and serves as a jury member for the MIX Russia competition. His experience includes collaborating with prominent brands, such as Bosch, Porsche, Audi, Adidas, Starbucks, Samolet, Sber, and MTS. His areas of expertise encompass the execution of complex communications campaigns, the development of SMM strategies, influencer marketing, social media trend analysis, and the management of creative teams.

He possesses extensive experience in public speaking and educational initiatives. As a Co-author of the Skillbox online course "SMM from A to Z," he also contributes as a guest lecturer for the Unibrains, RMA, and MADS programs. He frequently speaks at industry forums and conferences, including NRF and Digital Solutions, and has contributed articles to leading professional media outlets such as Sostav, AdIndex, Cossa, VC.ru, and Adpass. Additionally, he writes expert columns addressing SMM trends, collaboration with bloggers, agency management, and crisis communications.