For over ten years, he has been developing creative advertising campaigns for international and local brands in the markets of Uzbekistan, Kazakhstan, and Central Asia. He has worked on projects for Kaspi.kz, Lactalis, Ferrero, PepsiCo, Red Bull, Toyota, Ucell, and other category leaders.

The campaigns he has developed have won awards at international creative festivals: Cannes Lions, Epica, Spikes Asia, White Square, Clio, Golden Drum, PHNX Awards, KIAF, Ad Black Sea, and Red Jolbors.

He participated in judging the AdForum PHNX Awards 2025 festival in the categories GOOD CAUSES: Health, STRATEGY & TECHNIQUE: Direct marketing, and STRATEGY & TECHNIQUE: Integrated.