Victor John “VJ” Mendoza has over two decades of media leadership and global marketing procurement expertise. He spent 13 years on the agency side, building and leading high-impact media strategies across the Philippines and Thailand. As a Media Director, he managed major FMCG and multinational accounts including The Coca-Cola Company and Samsung Electronics in Thailand, and PepsiCo, San Miguel Brewery, and Unilab in the Philippines. In Thailand, his work on Coca-Cola earned Gold for “Best Brand Performance in Social Media” at the Thailand Social Awards and Silver for “Best Engagement Strategy” at the MAAT Media Awards, recognizing campaigns that combined creativity with measurable business growth.

Over the past eight years, VJ transitioned to the client side and now serves as Senior Global Category Manager for Marketing Activation and Intelligence at Beiersdorf AG in Germany, working on global media and marketing procurement for iconic brands such as NIVEA and Eucerin. This unique combination of agency and client experience gives him a rare end-to-end perspective from strategic planning and storytelling to commercial structuring, global governance, and value optimization.

He also served as a juror for the Festival of Media Global Awards in 2025, further reinforcing his ability to assess excellence across creativity, execution, and results.