Serena is an award winning creative director and film director who conceptualises and directs brand campaigns, with the firm belief that meaningful stories have the power to transform human behavior. She has helped brands tell meaningful stories and connect with audiences for over 18 years.

Serena has been a judge at the Cannes Lions International Festival of Creativity and twice a judge at the D&AD awards. A passionate storyteller, she is eternally challenging briefs to tell authentic stories that move people and never leave them the same.