Rita Alberti is a Creative Director with 18 years of industry experience.
She thrives on swimming against the tide because she firmly believes that's the key to making a real difference. Challenging the status quo and defying norms have become her personal mantra.

As a pioneer of creative effectiveness, she believes that great ideas have a tangible impact on society. As a creative leader, she contributed to making her previous agency (ACG) the most effective independent agency in the world three times and the number one creative agency in Hungary twice.

Throughout her career, Rita has received numerous national and international awards. The campaign she’s most proud of is a film against domestic violence that not only won creative honors but also earned the Effectiveness Grand Prix in the same year.

Her special achievement was leading her team to be selected as one of the six finalists at the 2019 Cannes Lions Change for Good Hackathon, chosen from the world's best agencies. Rita’s passion for creativity extends beyond her work. In her early days, she competed as a young talent at both Cannes Young Lions and Eurobest Young Creative competitions, an experience that sparked her dedication to nurturing emerging talents. This led to her selection as a Creative LIAisons Coach in 2022.

She has represented Hungary as a jury member at prestigious international festivals, including Cannes Lions 2024 in Film, Eurobest 2023 in Film, MAD Stars 2023 in Diverse Insights, Outdoor, SDGs, Pivot, Radio & Audio, Golden Drum 2022 in One Channel, and the New York Festivals 2024 shortlisting jury. Additionally, she served as a juror at Hungary's local Golden Blade Festival in 2015, 2022, and 2023.