Born in São Paulo, Pedro started his career at DDB Brazil and Wieden+Kennedy São Paulo. After that he moved to Madrid, where was part of LOLA MullenLowe and DAVID agencies. Currently Pedro works as Creative director at DAVID New York.
 
His work has won numerous awards, including Grand Prix, 5 Gold, 5 Silver, 10 Bronze, 13 Shortlists at Cannes Lions, 1 Yellow, 2 Graphite, 3 Wood, 3 Shortlists at D&AD, 1 Grand Clio, 5 Gold, 7 Silver, 2 Bronze at Clio Awards, 3 Gold, 2 Silver, 1 Bronze, 9 Merits at The One Show, 3 Gold, 7 Silver, 7 Bronzer at LIA,  Gold, Silver and Bronze awards at Effie Awards, Gold at Andy Awards, awards at Eurobest, Art Diredtors Club Europe Awards, Lürzer’s Archive, El Ojo de Iberoamérica, El Sol, Club de Creativos, among others.

Throughout his career, Pedro has worked for such clients as Burger King, Dove, Nike, Activision, Twitter, Netflix, Old Spice, Milka, Dole, among others.

His work was published and mentioned at Buzzfeed, The New York Times, Wired, Time, CNN, Vice, The Sun, Mashable, The Guardian, Time Out, Fast Company, People, ABC, NBC, CBS, BBC, Fox, Huffpost, Metro, USA Todat, New York Post, Esquire, Business Insider and others.