Pedro Bexiga is one of the most respected creative in the Portuguese advertising industry, author of “Despicable”, the anti-racism ad that became the most-watched Portuguese commercial in YouTube’s history.

After leading the creative direction of some of Portugal’s top agencies, like Lowe, Havas and Fuel, and winning major awards for them, Pedro co-founded Coming Soon, his own independent agency, in 2018.

Since then, Coming Soon has ranked among the nation’s top 20 and was twice named Portuguese Independent Agency of the Year by El Ojo de Iberoamérica.

His “Surfing Through the Odds” campaign was one of the most awarded Portuguese campaigns of 2024, earning recognition from Clio, Cannes Lions, ADCE, The One Show, and the Grand Prix for Journalists at the Clube da Criatividade de Portugal Festival.