With 15 years of experience across both Thai and regional clients, Pawina Thuamsaeng is a Creative Director with a strong foundation in copywriting and brand storytelling. She believes that advertising is not only about finding effective ways to sell products but also about embedding meaningful beliefs that can create positive change in society. Her philosophy centers on being a positive force that inspires fellow creatives to go beyond work and contribute good deeds to the community.

Pawina’s work has been recognized at major creative and effectiveness award shows, including Cannes Lions, White Square, Adman Awards & Symposium, PHNX, AdFest and others, where her campaigns have demonstrated both cultural resonance and measurable impact.

She continues to champion creativity that balances business growth with social good, aiming to shape ideas that leave lasting value for brands and people alike.

She worked with such clients as HBO Max, ShopeeFood, Moccona, Kanebo, Prudential Insurance, Thaivivat Insurance, My by NT telecom network, EGAT - Electricity Generating Authority of Thailand, American Express, Tostem (APAC), Kohler, Fisherman’s Friend, Shell.