Fascinated by creativity and Sci-Fi, mostly because both start with a “what if?”. She believes in insight-driven advertising that makes people actually feel something. Turning insights into culturally relevant ideas and building brands over time, not just campaigns.

Her work spans iconic, high-visibility brands - from KFC to Lidl - with recognition at Cannes Lions, Euro Effies, ADC Europe and Golden Drum.

Her jury experience includes the LIA Creative LIAisons program and the ADC Romania jury. Her Main Quest: Ideas that survive outside the case film and still feel alive.