With over 20 years in the advertising industry, Paul has built a career at the intersection of creativity, strategy, and innovation. From Planner to Creative Director, Department Head to Managing Director, he has led groundbreaking campaigns across Costa Rica, Honduras, Central America, and the USA.

Paul has been instrumental in building and transforming digital and interactive departments, driving integrated strategies that merge ATL, BTL, digital, and social media. As Managing Director of Digitas, he led the agency to breakeven in just two years and achieved 17-21% organic growth in the third year. Later, as Sr. Group Director at VML (formerly Wunderman Thompson Commerce & Technology), he oversaw the LATAM operation for the US market, focusing on performance media and measurable results.

Today, Paul is the Founder and Chief Strategy Officer of Federer, an agency redefining strategic marketing with a unique blend of creativity, performance, and a touch of comedy. His vision: making brands unforgettable by making people smile.

Trained by the BBDO network in Data Management and Strategic Planning and certified in Google Analytics, Paul has also attended global industry events such as Cannes Lions and Google Week in Bogotá, Colombia. His expertise continues to shape the future of marketing, blending insight-driven strategies with the power of human connection.