Over the past 15 years of the 21-year career, has been deeply involved in the digital/interactive world, holding positions such as Planner, Department Director, Creative Director, and General Manager in different advertising agencies, managing both local and regional campaigns (Costa Rica, Honduras, Central America, and the USA).

Additionally, had the opportunity to create digital / interactive departments from scratch, and from 2014 to 2016, led comprehensive campaigns for one of Honduras' most important brands, being responsible for the brand's comprehensive creative strategy and the profitability of the account for the agency. Currently resides in Guatemala, where was the Managing Director of Digitas, the first digital agency of Publicis Groupe in Central America.

Currently,works as a Senior Group Director for Wunderman Thompson Commerce & Tech North America, part of WPP, where oversees the LATAM operation for the US market.

Received training conducted by the BBDO network in Data management and Strategic Planning, as well as certified in Google Analytics. Took part in festivals such as the Cannes Lions International Festival of Creativity and the Google Week in Bogota, Colombia